Kelley Blue Book’s instant cash offer, which allows owners to receive valid cash or trade-in offers from a dealership, has undergone significant enhancements to make the experience more seamless and efficient. The changes also result in an updated look and feel while creating a more seamless and easier to use online shipping-to-store experience.
Based on industry-leading valuation data from Kelley Blue Book, ICO allows car owners to get these deals by entering their vehicle details online and also helps locate and identify Kelley’s fair purchase price Blue Book for desired replacement vehicles.
Kelley Blue Book instant money offer customer experience updates include:
A modern, user-friendly vehicle condition assessment that uses step-by-step examples and simplified terms to make this part of the process easier and more engaging. As a result, the tool provides a more accurate assessment and eliminates friction in the field, resulting in a better customer experience.
A new Instant Money Offer Certificate that highlights easy-to-follow next steps, ultimately bringing more consumers to dealership bundles to redeem their offer and replace their old vehicles.
“When it comes to selling or trading a vehicle, dealers and consumers ultimately want a fast, hassle-free process to come to terms where everyone gets a quality deal,” said Colin MacGillivray, vice president and general manager of Kelley Blue Book Dealer Solutions. . “The modernized customer experience of the Kelley Blue Book instant payment offering and dealer admin tool creates a more seamless, streamlined and accessible experience during the complex car buying process.”