The program promotes traditional industries in each of the 75 districts in the state which are synonymous with the respective districts in the state. Launched in 2018, the Yogi Adityanath government considers it one of its successes, also evidenced by the fact that the center has replicated the program nationally. Last month, the program had a major boost with the Prime Minister offering 8 ODOP products to eight different country leaders, including heads of government from the United States, United Kingdom and France, among others, at the G-7 summit.
The state government has spoken to Indian Embassies in ten countries including USA, UK, France, Russia etc. to give them office space for showcasing ODOP products, learned ET. Although the state has opened district export councils in each district, it is also making changes to the current MSME policy to allow artisans to participate in global expos virtually or physically, with the government bearing the costs. air travel and accommodation in the latter case, additional costs Navneet Sehgal, chief secretary for MSMEs and export promotion, told ET.
A start was made last year when forty products were showcased virtually at Expo Dubai, Sehgal said. The government has already signed a memorandum of understanding with Amazon India and Flipkart to expand the reach of the products across India and is also working on an agreement with EBay for its sale worldwide. In addition, Abu Dhabi-headquartered LuLu Group, which recently opened its first-ever mall at UP in Lucknow, has also agreed to display select ODOP products at LuLu Hypermarket in its malls across the world, Sehgal said.