Kelley’s Blue Book recently updated its instant money offering to help dealers increase efficiency and acquire more inventory with invisible on-sight appraisals.
The events of the past year have forced car dealerships to innovate and evolve to meet the growing expectations of consumers now accustomed to doing almost everything virtually.
The change in the automotive consumer journey is undeniable; most car buyers want to reduce or eliminate time spent at the dealership, hoping to conduct as many transactions remotely as possible.
Yet the rapid transition from pre-pandemic life to the present day has heightened the challenges of automotive digital retail. It can be difficult for dealerships to complete a key part of the transaction — evaluating a customer’s trade-in — efficiently and consistently when the vehicle is not physically present in the field. .
Meanwhile, amid the current low inventory crisis, dealers are scrambling to acquire more vehicles as quickly as possible to satisfy increased demand from car buyers in the market and boost their profits.
Kelley Blue Book’s Instant Money Offering provides invisible on-sight appraisals, which provide vehicle appraisals that help both dealers and consumers in the early stages of the trade-in or sale process without requiring the customer or the car is at the dealership.
With Sight Unseen Appraisals, any dealership representative — not just an appraiser — can easily facilitate a remote appraisal by directly inviting a consumer to complete an instant cash offer. This allows dealers to acquire inventory at a lower cost to market.
In-sight invisible appraisals help dealers increase both the efficiency and consistency of their appraisals, ultimately providing additional opportunities to acquire more inventory.
Sight Unseen Appraisals also benefits consumers, as the tool helps streamline their experience and fulfill their desire to conduct most of the car buying and selling process digitally.
Consumer confidence in the transaction increases when dealerships use a trusted third-party brand, Kelley Blue Book, to provide the online rating. The use of on-sight appraisals is also increasing…