The executive producer of “Ten Percent” is John Morton, best known for his comedy “W1A,” which satirizes the BBC. In a recent interview, he said he was aware of the high stakes he faced when he took on the task of adapting the beloved series. Drawn to the show’s “warm heart” and its ability to connect its audience to its fallible main characters, Mr Morton said he was intimidated by the idea of ”starting over with something that is already so good”.
His strategy was to go back and rewatch the first season of “Call My Agent!” in its entirety but never refers to it again. At the time of the interview, he had not yet finished the third season and had not watched the fourth.
The ultimate goal was to capture the essence of “Call My Agent!” and make it uniquely British, capturing the diversity of London, from its architecture to its people.
“London is chaotic – architecturally, logistically, creatively – and that creates wonderful things and terrible things too,” Morton said, adding that, like in “Call My Agent!”, the talent agency has a roof. But rather than staring up at a pristine Parisian night sky, this rooftop “overlooks some sort of unconnected chimneys.”
The UK version’s cast is also more diverse, with the original’s secret girl now played by Bengali-born British actress Hiftu Quasem and the bumbling agent, Dan, played by Prasanna Puwanarajah, a British actor. of Sri Lankan descent. Still, the archetypes of the original prevail. For example, the character of Ms. Cottin, a tough lesbian agent, is now played by Lydia Leonard, and her character’s frenetic love life is also complicated by her career ambitions.
Mr Davoli – who since taking over as head of Bron TV has sold three other co-productions to streaming companies, including ‘The Defeated’ to Netflix and ‘Kin’ to AMC – admits the market for format deals is become more difficult lately. years.
“The most important thing I’ve learned over the past four years is that the quality bar can’t be changed,” he said. “The only way to protect the investment is to make sure you’re creatively creating content that can sell in the United States because our audiences are so sophisticated now. They won’t stick around for stuff that do not exceed a certain bar.