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3 Ways to Use KBB Enhanced Instant Cash Offer Tool

IRVINE, Calif. –

Finding a used vehicle ripe for healthy sales and a satisfied customer is more difficult than ever, especially given today’s wholesale pricing and supply landscape.

So Cox Automotive has bolstered one of its crucial tools that dealers can use to build inventory without having to rely completely on the wholesale market.

The company launched optimizations for the Kelley Blue Book instant payment offering to boost the consumer matching process with additional filters to help dealers meet today’s inventory challenges.

Officials explained that the latest enhancements to the Instant Cash offering leverage data and insights from the Cox Automotive ecosystem to route potential customers more accurately. They are designed to enrich the quality of the offer for dealers looking to acquire more of the vehicles they need for their bundles to maximize profits while continuing to improve the instant money offer experience. for consumers with a refundable money back offer that allows customers ready to sell their vehicle to drive away with confidence.

“The enhancements we’ve made to consumer matching, coupled with our recent product innovations, are all designed to improve the consumer experience, provide an even more targeted approach to consumer offerings, and help dealers get the most out of it. get the most out of every acquisition opportunity,” said Randy Kobat. , vice president of operations for inventory management solutions at Cox Automotive.

“These enhancements also help increase transaction rates for instant money supply dealers, so they can acquire more cars,” Kobat continued in a press release.

The latest product innovations aim to streamline the process in three ways:

• Close the distance gap to help close more deals: The Kelley Blue Book instant money offer has reduced the physical distance between dealers and interested prospects by 30%, providing a competitive advantage over others dealers and providing a more convenient process for consumers.

• Attract more vehicles: Advanced replacement vehicle matching not only matches dealers with consumers who own the vehicles they are looking for, but also with those who are looking for vehicles that dealers already own, increasing the rate 21% Kelley Blue Book instant money offer transaction rate.

• Intelligence to identify transaction-ready opportunities: Additional consumer insights from Cox Automotive data sources allow dealers to know which consumers are transaction-ready to increase operational efficiency when acquiring most needed vehicles. Kelley Blue Book instant money offers with buy signals have a 19% higher transaction completion rate than those without buy signals, while consumers using Kelley Blue Book appointment requests are two times more likely to transact at an instant money dealer than those without an appointment request.

Cox Automotive said consumers can receive an offer even faster, which can directly impact consumer satisfaction and increase the volume of offers for the dealership.

The company went on to say that additional product features such as the ability for consumers to upload up to six images of their vehicle, scan their vehicle’s VIN to reduce errors, request an appointment directly to from the offer certificate and providing status information without asking the customer or vehicle having to go to dealerships are investments in a better customer experience.

Kelley Blue Book has also simplified the Instant Cash Offer packages for new and existing customers with two selections:

• Expert Assessment: Source inventory from anywhere in the dealership (showroom, service roads, dealership website), and provide a myriad of support services, including 90-day implementation and staff training, full functionality of the dealer admin tool, dealer inventory clearance, Google Analytics, performance management, ability for consumers to upload photos, instant cash offer buy signals on offers submitted via the dealer’s website and the ability for consumers to request appointments.

• Buying Center: Cox Automotive said this is a complete package for dealerships wishing to maximize inventory acquisition opportunities within their dealership, as well as connect with consumers ready to sell their current vehicle on trusted Kelley Blue Book and Autotrader sites.

The Buy Center includes all the functionality of the Expert Appraisal package, plus the ability to purchase instant cash bid buy signals for deals submitted via Autotrader and for routing and efficiency. optimal acquisitions.

To learn more about the Kelley Blue Book instant money offer, visit